Metafrax Chemicals
Sustainable report 2021
It just so happens that all last year the company talked about ecology and the value of of conscious consumption of natural resources. Step by step, the sustainability report PJSC Metafrax Chemicals discloses information in the same way how a piece of paper is folded into a bird.
Origami is an art form, a symbol of minimalism, simplicity and wisdom. This image was taken
as the basis to convey the key message of the report, to cause the necessary emotions and associations. The slogan "Openness and Development" is disclosed through a visual language, designed to graphically convey the philosophy of origami.
The modular grid, in which most of the report is laid out, echoes the with the themes of labels for chemical products, with the layout of scientific journals and catalogs. This method organically complements the established topics, emphasizes clear, systematic presentation of information.
Simple graphic techniques, supplemented with philosophical overtones through the use of hokku - all this serves the main task to create a unique printed publication, functional and aesthetic.
